Starting a business involves wearing many hats and covering many bases to protect your business and its assets. One of the most crucial factors of business ownership is knowing when and how to register your company logo as a trademark. Because it is the symbol that grabs the attention of your target market, creates recognition among consumers, and represents your company, it’s crucial that you protect your logo and register it for your exclusive use.
The only way to prevent others from using your logo is to trademark it via USPTO. The ideal time to do that is during the formation process of your business. The United States Patent and Trademark Office differentiates between two registration types: standard character format and design format. One decision to make is whether you will trademark your logo, your name or both?
The best time to register your logo is as soon as you can. It can take as long as four months to receive an initial response to your application for trademark. In addition to that initial wait, it can take a year or more (sometimes several years) for the application process to be completed. Your first step is to search the massive USPTO database for the company name, logo, and symbol you choose. This step is important because it helps make sure you do not unintentionally infringe on another company’s already registered trademark.
Searching for and filing a trademark is a complicated, often frustrating, time-consuming process. When not done properly, it can cost your business an endless about of time and money. The skill and expertise of an attorney can greatly reduce frustration, errors, and wait times. They can help you navigate the process quickly, avoid potential pitfalls, and increase the likelihood of your successful trademark registration.
At the Grissom Law, LLC, we will work with you to establish their corporate entity and to secure your trademark. Call us today to get the help you need to protect the business you’ve worked so hard to build.
Disclaimer
This Blog/Web Site is made available for educational purposes only as well as to give you general information and a general understanding of the law, not to provide legal advice. By using this blog site you understand that there is no attorney client relationship between you and Grissom Law, LLC.